“Behavioural economics shows that humans aren’t the rational creatures we imagined… it’s revolutionized everything from big data to medicine, from how we govern to how we spend from high finance to football.”
— Michael Lewis, Bestselling Author
You still don’t know what we’re talking about? Behavioural Patterns is the trend word for this post.
As a Product Manager, you are interested that your products going to be purchase and also, this is a complete guide on how you can win friends in Sales when you implement these patterns properly.
As human beings, we think more than 6'000 thoughts and take…
I can call myself a “Kickboxer”, but not in a sporting sense.
The innovation framework named Kickbox enables employees to create, innovate and realize their ideas.
So it helped me, and I’m excited to share my experiences with you.
First, if you’re not familiar with what the Kickbox method means, I’ll give you an introduction.
Kickbox is the most popular framework for enterprise innovation and started with the Vice-President of Adobe, Mark Randall. He wanted to catch the groove from Hackathlons of the Silicon Valley into something more scalable.
The number one reason why employees kept their ideas to themselves…
Those two disciplines cannot be any different. However, there are more similarities than you might think.
Building your Marketing Strategy can be such an overwhelmingly difficult task. Just like Rocket Science. I mean, where do you even start when you build a rocket?
I compared those two processes and found out interesting similarities and I’m excited to present them to you.
To explain that to you, NASA helped me with their six-step guide on how to design a rocket and for the Campaign, I’ve used a personal example. …
Just another idea on how to put some methods and frameworks in an order to create a great product.
I’m an enthusiast about methods.
Well, I need to admit, I love using methods and frameworks. And as there are so many available, I surely never get bored.
In the following 5 minutes, I’ll pitch you a process that my colleagues and I went through to build a gamified To-Do App called Tasky.
This particular project my team and I was working on was a simple but mighty To-Do App.
We wanted to find a solution for the problem, that sometimes…
To make awesome products, Design Thinking is one of the greatest methods to use. It is an iterative process that focuses mainly on the problem you want to solve rather than the solution. In the following article, I will show you how the whole process works best with a real-life example of a redesign of an online portal for banking customers. I’ll take you through the process, let’s go. Oh, and if you want to see in advance what we’re on about, take a look at the table of contents:
This is a great book from Nir Eyal - The Hook Model is such a powerful concept and used correctly, customers will love the product! Thank you Gautam for the list. I've also put together a Toolkit for PM and included book recommendations as well that I've found incredibly valuable. Feel free to add the books to your to-read list! https://bit.ly/3dMjzJJ
Hooked by Nir Eyal: Yet another book that focuses on building habits in consumers. Must read for consumer PMs.
WORK IN PROGRESS-ALERT: It would be great if you would add any other resource you know that is valuable in the comment section. Let us build together a massive knowledge resource within this article.
As a Product Manager, life long learning is not just an attitude, but it needs to be deep engraved into the character. To keep learning and inspiring, I’ve put together all the resources I know about being…
Today I would like to share a story that has changed my thinking in many ways professionally as well as privately. The story is about a little boy who is asking his father a very important question about life:
The father and his son were in the garden when the little boy asked the question. As the father wants his son to find out the answers to life’s important questions himself, he didn’t answer the question straight away. Instead, he gave a task to his son.
It was not a special stone as the father just took it from the…
Driven from my passion for Personal Growth and Product Design — I bring my thoughts to posts! Enjoy and I’d love to hear your thoughts too! 🔥